Sunset on Sunrise Village: 600-800 high density wood framed death trap housing units coming to Sunny Hills

Sources to the Fullerton Informer have confirmed that the Sunrise Village Shopping center in Sunny Hills has been slated for development.  The location of the proposed development lies on corner of Euclid and Rosecrans and is on the southeast leg of the fault. This property is in direct proximity to not one, but two dangerous fault lines.


The Sunny hills branch of the Banc of California is set to close soon along with the rest of the businesses in the center. Just when you thought things couldn’t get worse for Fullerton, the thought of destroying another shopping center is before us once again. The job killing machine backed by the hacks in the chamber of commerce are running roughshod all over Fullerton and it has taken aim at the corner of Euclid and Rosecrans.

Don’t let the corsage fool you.

I have never seen a chamber of commerce so hell bent on running businesses out of town by bulldozing commercial properties. Well they tried the same crap in Raymond hills running the Polly’s shopping center into the ground making secret deals with developers last year but we blew the lid off of that and stopped it all the while CITY OFFICIALS DENIED IT WAS EVEN HAPPENING.

Beloved Polly’s Pies could still close to make way for massive highrise Section 8 housing project

They are not turning water into wine Ladies and gentlemen, they are turning the vital commercial property into housing and lots of it. Look around. Jobs are leaving Fullerton. Our commercial real estate inventory is dwindling fast and what is replacing them unlike single family homes, will have a half life.

You see when commercial property is turned into this, the jobs leave forever.

Over time these projects will become projects literally. They will become housing projects as the rents will always end up needing to be subsidized and we all know what happens when the voucher programs are expanded. The crime rate increases commensurately with the subsidies. You don’t do this to a middle class bedroom community.

10-15-or 20 years from now?

So you may ask yourself why is it that Fullerton cannot attract businesses and yet other neighboring cities can? It is simply because the long-term leases are not available due to the backroom deals with City officials,  the investors and the property owners. Why are we selling off and bulldozing commercial property left and right?  Maybe you ought to ask these people who continue to support candidates who engage in backroom deals and policies that are destroying Fullerton.

Curt Pringle developer operative Jennifer Fitzgerald has plenty to be ashamed of folks

Developer shill Bruce Whitaker

Planning commissioner Bennett

Establishment political operative Robyn Nordell with her pal Nelson-the gift that keeps on giving Fullerton the wrong leadership

Developer’s friend Greg Seaborn

This is their legacy to you and your children


The reason these commercial properties are being run into the ground is because the deals have already been made with city officials. Yes folks the die has already been cast.

No one in their right mind would risk evicting their tenants unless they knew the payload was on its way. These kinds of business decisions in an honestly run city are risky at best. Think about this. If you knew you had to overcome all kinds of obstacles at the municipal level to rezone your commercial property into an apartment complex such as hearings, noticings, EIR’s, commission meetings, approvals, plan checks, zoning, and of course the City Council, then would you risk kicking out out your tenants? Would you cut off your income stream completely or purchase a property not knowing if your plans for zone changes would not be guaranteed?

Well if you knew it was a foregone conclusion that you were going to get what you want from City officials, of course, you directly pass the craps table and parlay the whole thing on the rigged roulette wheel. That my friends is what is going on in Fullerton. Our city government is corrupt as hell and so is our press. Look who they backed in our last election.

Sunset on the Sunrise Village

More unemployment, more traffic, more pollution, more ruined roads, more everything except what Fullerton residents need most, jobs and shopping centers.

The wrecking ball will be very busy at this corner.


Lots of room here to build them stack em and packem high density housing units right next to an earthquake fault.

How many units can they stick on top of this Ms. Halluza?

The fact of the matter is that there is an active earthquake fault very close to where they are going to build 5 STORY WOOD FRAME UNITS.

Get ready to do battle with the phony and corrupt leaders you recently elected, with their rubber stamp appointees to the various commissions as well as the city employees whose salaries you are floating to exercise all of us through their endless line of insincere dog and pony shows. The developers are coming to Sunny Hills and with a vengeance folks.

They are going to turn this corner into

Remember when a shopping center is gone, it is gone for good along with all of the convenience it offered and the jobs it provided.  Get involved and let the city officials know that they have no right to rezone any more commercial property mixed use residential or residential until they fix our roads and do something about the traffic.


And don’t blame me, I tried to warn you.


  1. #1 by Anonymous on April 18, 2017 - 8:14 pm

    I remember the last quake we had did alot of damage up in that area. Are you saying that they are going to build wood frame high rise housing? Is it going to be section 8?

    • #2 by Joe Imbriano on April 19, 2017 - 11:01 pm

      I know nothing about section 8 at this location. I am saying that they are killing the businesses there as they are running all the tenants out of there just like was done with the Polly’s shopping center in Raymond Hills. They do this so they can turn around and get you to feel sorry for them and get you to want to do something about the blight that they intentionally create. Then they can play the fiddle and get you to be ok with it getting rezoned and developed into high-density housing. That is the MO, that is the plan. Just because there’s not an official plan in front of any city commission, department, council or filed with the city right now means absolutely nothing. It could happen tomorrow. My source is solid and this deal has already been penned, just not publicly announced yet. This is the typical method of operation as they run the place into the ground, kick the tenants out and then turn around and get together behind closed doors with the city officials and work their back room deals out. Most of the process is done on a handshake and then the prayer comes when they try to ram it through. You have to get way out in front of these dirty deals to stop them.

      • #3 by Anonymous on April 20, 2017 - 6:04 am

        I agree Joe. You did one hell of a job stopping that massive project on Raymond and thank you for your involvement stopping College Town. I voted for you and so did everyone I know. Only the bad people are against you now Joe because anyone that is paying attention knows you are the real deal. You and Barry should run as a team in the next election.

  2. #4 by Anonymous on April 18, 2017 - 9:13 pm

    Thankless job you have Joe. I am grateful as so many others are for your efforts and dedication to the community.

  3. #5 by Barry Levinson on April 18, 2017 - 11:32 pm

    Tonight at the Fullerton City Council meeting I dropped the bomb that it appears very likely that the city of Fullerton and developers want to convert one of the very few Sunny Hills shopping centers into a high rise, high-density mixed use complex with hundreds and hundreds of units. Just what the citizens of Fullerton and the Sunny Hills neighborhood does not need or want at all. The look on the faces of both Mayor Fitzgerald and Council member Fitzgerald was priceless. It was very obvious that they were not expecting my comments.

    Crony fake capitalism is alive and very well in the halls of Fullerton City Hall. I put them all on notice that my neighbors would stand tall and fight this plan until it is dead and buried permanently. I would not be at all surprised if after the meeting Jennifer Fitzgerald made a call to her boss Curt Pringle to tell him that they have problems. Only a few short months ago, Mayor Fitzgerald was claiming that the city has a balanced budget. Now a few months later out of the blue we now learn we the taxpayers are looking at a 12 million dollar deficit. What changed? I tell you what changed! The council finally admitted the truth about our finances caused in large measure by their passing huge salary increases to the police and fire last year.

  4. #6 by Barry Levinson on April 19, 2017 - 8:24 am

    I learned first hand about this from employees of the Banc of California branch on Euclid and Rosecrans. The risks to wait until all leases have expired to convert a property to high rise high-density development is full of financial risks if the playing field was not rigged between developers and the city government. We must fight this tooth and nail. Let me tell you that if we can push back this project, the developers will realize that their golden goose just laid a rotten egg. Let us say no to phony crooked crony capitalism. Do you hear me Jennifer and Bruce?

  5. #7 by Barry Levinson on April 19, 2017 - 11:28 am

    The audacity of our city council is unbelievable. Our city is already a traffic nightmare thanks to Jennifer Fitzgerald and her the other four members of the council. Yet they continue to scheme behind the public’s backs to build more high rise monstrosities.

    If you look closely at where Bruce Whitaker gets the lion’s share of his campaign cash, you will see that he is tied at the hip to developers. He is not to be trusted to do the right thing! It is a travesty to good governance that Jennifer Fitzgerald is even a member of our council. She has a built in conflict of interest as VP of Curt Pringle and Associates, which is one of the biggest lobbyists/consultants for developers in Southern California. It is so, so sad that Jennifer learned absolutely nothing from her minor in Biblical Studies from BIOLA University (Bible Institute of Los Angeles). If I were the Chancellor of that University I would be extremely tempted to cut all ties with this phony politician!

    • #8 by club footed on April 19, 2017 - 7:24 pm

      Carole over at CRD is calling this some sort of a rumor because she called Karen today and Karen said nothing is going on. Well I guess that settles it. Time to go back to sleep now. That center will stay empty forever because Carol says we have nothing to worry about.

  6. #9 by Tony on April 19, 2017 - 8:02 pm

    We have, I think, three grocery stores to serve our entire city? I’m leaving as soon as I retire.

    • #10 by Anonymous on April 20, 2017 - 6:04 pm

      You must not get out much. There are at least 10.

  7. #11 by He looks like the devil on April 20, 2017 - 11:09 am

    Who is that guy next to Fitzgerald giving the hand gesture?

  8. #12 by Barry Levinson on April 21, 2017 - 8:03 am

    Actually I believe there are only six major grocery stores now in Fullerton. There are 2 Stater Brothers, one Albertson’s, one Ralph’s, one Costco and one discount grocery store on Orangethorpe near Lemon.

    At least three have closed in the last 10 years…Pavillions in the Sunrise Village Shopping Center, one Albertsons in the Polly’s Shopping Center and another Albertsons on the corner of Imperial and Harbor!

  9. #13 by Barry Levinson on April 21, 2017 - 10:01 am

    The important point is that as our population in Fullerton has been increasing, the number of total large grocery stores has been shrinking!

  10. #14 by Joe Imbriano on May 6, 2017 - 9:19 am

    The sad reality of the plight of the Pollys shopping center is as follows. Years back, off the record, back room secret deals with developers, the city and the property owners were made. The plans were to burn down, run out or force out the tenants out, or break the leases in court, to make way for massive high density housing, upwards of 10 stories. See the following series of articles on the DCCSP here

    The fact is NONE OF THE PROPERTY OWNERS OF THAT GROUP OF PARCELS located south of Chapman, East of Raymond and North of Commonwealth were, for the past 10 years were ever even willing to consider long term retail leases to attract businesses that conform to the zoning and serve the community as the crooked die was cast behind the scenes by corrupt city insiders to get the zoning changed and to develop these several acres into huge apartment buildings. They almost got away with passing the DCCSP several years ago. Fortunately we stopped it. It would have allowed for a hundred acres throughout the city to turn into up to ten story high density housing bypassing all the checks and balances of traditional processes at the municipal level-all in the hands of the city manager Joe Felz

    Highly successful, highly desirable chains such as Trader Joes and Whole Foods etc passed us over years ago as did many other companies and at many other locations throughout the city as the same phenomenon of running shopping centers into the ground, evicting tenants waiting for the development payday forced all of the businesses to relocate into cities that are run responsibly by people who are not corrupt.Therefore, if you want a Whole Foods in Fullerton, forget it. Their plans were laid for the Brea location not soon after they burned down the Salvation army and the china buffett years ago.

    Trader Joes decision to expand to Brea instead of opening a store in Fullerton, a city of over 150,000 people was made around the time the Polly’s center owners were evicting tenants and refusing to renew leases as they shut the lights off and let the motor homes show up a few years ago. All the blighted centers in Fullerton were all slated for development into high density housing. The largest projects such as college town which would have destroyed the 99 cent store, big lots,. smart and final and all the stores in those centers almost went through -10 story apartments-4 thousand of them were stopped for now-

    Folks the nice stores that we want are not coming to that center and they are not coming to Fullerton period. Our crooked city government and corrupt city council keeps getting re elected by stupid people who are not paying attention until it is far to late. Look around. What we have not managed to stop has turned into high density housing everywhere you look with busted up roads and traffic from here to kingdom come.

    Call me negative but these are the facts folks. For those of you in Sunny Hills, Sunrise Village is the next big Kahuna for developers

    Long term lease options went extinct in town years ago. The reason we are left with run down and burned down shopping centers is the dirty deals gone bad with city staff and the corrupt council that have enticed the owners to run them into the ground waiting for the highrise hell payday that they desperately tried to backdoor with The DCCSP plan. Well it never came all the while the nice retailers avoided this town like the plague. They know better. I have never ever seen a conditional use permit application at a city council meeting once in the last six years from a merchant that any of you wish would come to our town. Costco was the last one and that I remember. Happens all the time in the other cities. Why do we have nothing but huge apartment buildings going in everywhere engulfing commercial property dwarfing homes while Brea,Placentia and Yorba Linda have nice updated shopping centers with good retailers, stores, clean centers, good roads and plenty of parking and we get the shaft? Corrupt leaders and crooks at city hall.

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